When Art Meets Fashion

Photo: Marco De Scalzi

“Italy has lost many years ago its importance as a hub for art production but is still giving its contribution thanks to the combination of art with fashion.”

Besides being the curator of the exhibition program of one of the world’s leading contemporary art museums, Massimiliano Gioni is also the artistic director of the Fondazione Trussardi. It doesn’t surprise, therefore, that a strong support is given by the Director of Exhibition of the New Museum in New York to the model that assigns to haute couture fashion houses a key role in the promotion of artistic production.

“Often the more innovative and experimental projects I have worked on have been financed by leading fashion names”, says Gioni.