The Vatican goes to great lengths to share the word of God on social media

Pope Francis is a verified social media saint. First off, his Twitter handle, @Pontifex, is the most retweeted account in the world (yes, that includes @KimKardashian). In fact, the pope’s tweets are so sacred that he has an entire social media team dedicated to maintaining his page. Now his social strategists have launched a papal news aggregation site, News.va. Oh, and of course they’re updating the pope’s app to bring the words of the Holy Father straight to Catholics’ smartphones. Basically, Francis, with some help, is winning the Internet right now.

I was assistant producer on this video produced by Vocativ for MSNBC